new construction photography & media for builders and developers in the fox valley & northwest Chicagoland
You’ve put months into your development, maybe even years. The last thing you need is media that makes it look like every other spec home on the MLS.
When the Build is Done, the Media has to carry it
You’ve spent months — sometimes years — managing subs, timelines, and budgets to deliver something your buyers will be proud of. The media is the final handoff. It’s what goes on the MLS, your website, your portfolio, and every piece of marketing that follows.
Generic media undersells custom work. A builder at your level needs images that show the craftsmanship, the scale, and the details that justify the price point — and that make the next buyer stop scrolling.
Gabriel Khan Media specializes in new construction and custom home photography across the Fox Valley and Northwest Chicagoland — St. Charles, Geneva, Batavia, Elgin, Algonquin, and surrounding communities. Every shoot is planned around your property, not a preset checklist.
Recent Work
The Gabriel Khan Media Guarantee
Every project I deliver meets a simple standard: if you wouldn’t be proud to put it in front of a buyer, I’ll make it right. That means sharp, properly exposed images — delivered on time, edited to reflect the quality of your build, and ready to use across every platform you need.
No excuses. No re-shoots at your expense. Just media that works as hard as you do.
Ready to make your next build unforgettable?
Let’s talk about your project and put together a media plan that fits your build.
Frequently Asked Questions
Do you work with production builders or only custom home builders?
Both. Whether you’re delivering a semi-custom spec home or a fully custom estate, the goal is the same — media that reflects the quality of the finished product and moves buyers to action.
How far in advance should I book?
As early as possible, especially for completion of shoots. A two-week lead time is ideal. That said, reach out even if your timeline is tight — I’ll do my best to accommodate.
What’s included in a new construction shoot?
Every shoot includes comprehensive interior and exterior photography planned around your property. Drone, iGUIDE 3D tour, floor plans, video, and virtual twilight are all available as add-ons — whether you need a single completion shoot or a full media plan covering multiple phases of your build. Visit the Services page for full pricing, or reach out and we'll talk through what makes sense for your project.
How are files delivered?
Files are delivered via HDPhotoHub, a private online gallery, within 48 hours of the shoot. Files are ready to use on the MLS, your website, and any print or digital marketing.
Do you shoot during construction or only at completion?
Both. Progress photography during key construction milestones is a great way to document the build and build your own marketing library over time.
from the field
Why New Construction Media Is a Marketing Decision, Not an Afterthought
For most builders, media gets scheduled somewhere between punch list and closing — an afterthought wedged into a timeline that's already stretched thin. It's understandable. You've been managing subs, suppliers, and inspections for months. By the time the build is done, the last thing on your mind is a media shoot.
But here's the problem: the media is the first thing on your buyer's mind.
First Impressions Happen Online
Today's buyers — especially at the custom and semi-custom price point — begin their search online. They're scrolling MLS listings, browsing builder websites, and sharing photos with spouses and partners before they ever set foot on a property. The media isn't just documentation. It's the first showing.
Generic media at this price point sends the wrong signal. A $700,000 home presented with flat lighting and awkward angles looks like a $400,000 home. Buyers notice — even if they can't articulate exactly why. They move on.
What Strong Media Actually Does
Professional new construction media does several things simultaneously. It shows the scale of the home in a way that a walk-through can't replicate until the buyer is already interested. It highlights the details that justify the price point — the custom millwork, the stonework, the ceiling treatments that took weeks to execute. And it creates a library of assets that lives well beyond the initial listing — on your website, your social media, your next sales presentation.
Aerial media adds another dimension entirely. For developments with significant lot size, mature landscaping, or proximity to natural features, drone footage communicates context that ground-level media simply cannot.
iGUIDE and the Out-of-Town Buyer
In the Fox Valley and Northwest Chicagoland market, a meaningful percentage of custom home buyers are relocating — whether they're moving out of the city, transferring in from out of state, or upgrading from elsewhere in the suburbs. They may not be able to visit in person until they're nearly ready to commit. An iGUIDE 3D tour with accurate floor plans and ANSI-compliant measurements gives those buyers the confidence to stay engaged — and gives you a serious edge over competing listings that offer nothing but static media.
The Progress Media Opportunity
Most builders overlook progress documentation entirely. That's a missed opportunity. Documenting key construction milestones — framing, mechanicals, structural details that disappear behind drywall — creates content that tells the story of how the home was built. That story is compelling to buyers who care about quality and craftsmanship, and it's marketing content that no competitor can replicate after the fact.
Timing Matters
The best new construction media is captured when the home is truly ready — landscaping in, fixtures installed, punch list complete. Rushing the shoot to hit a listing deadline almost always costs more than it saves. A properly planned and timed shoot produces media that works harder and longer across every platform you use.
If you're building in the Fox Valley — St. Charles, Geneva, Batavia, Elgin, Algonquin, or the surrounding Northwest Chicagoland communities — Gabriel Khan Media specializes in exactly this kind of work. Every project is planned around your property and your timeline, not a preset checklist.